Our mission
At Willara Richmond, we celebrate heritage, family, and the effortless beauty of timeless style. Founded by Clara and her son William, our story began with a shared love for fashion that feels genuine—refined yet relaxed, classic yet easy to wear.
Inspired by the charm of Richmond and the calm rhythm of coastal living, Willara offers a thoughtful collection for both men and women. Each piece is chosen for its quality, comfort, and purpose—designed to fit seamlessly into everyday life. We believe in craftsmanship that lasts, in style that tells a story, and in sourcing that feels as good as it looks.
Willara Richmond is more than a store; it’s a space where individuality meets connection. A place where men and women can express themselves freely, feel confident, and embrace the quiet strength of simplicity.
Our Vision
Our vision is to become the most trusted destination for coastal-inspired, timeless fashion—for those who appreciate authenticity, balance, and understated elegance.
We believe that true style transcends trends. It’s about how you live, what you value, and the calm confidence that comes from feeling at home in your own skin.
Through every design, every story, and every moment of care, Willara Richmond aims to make people feel seen, grounded, and beautifully themselves.